Rapid Web News

While promoting your website via search engine optimisation techniques and Internet advertising campaigns, it is important not to forget the power of the social web for website promotion. The social web consists of blogs (or ‘web logs’), social networking, social bookmarking websites and micro-blogging services.

So, what are all of these social web elements? Let me explain.

• Blog – A blog, also called a ‘web log’ is a series of articles called posts, which are written and published over a period of time to the web. Most blogs are provided in the format of many pages in which the posts are displayed in reverse chronological order, and are categorised and tagging by the topic or topics of the individual posts. Blogs can be informative, such as tips and ‘how-to’ guides, personal, in the format of a journal/diary, or corporate, giving information and news around a specific topic or range of topics. What you are reading now is an example of informational, corporate blog post.
• Social Networking – You may already be using a social networking website already without realising it. Examples of very popular social networking websites are Facebook, MySpace and Orkut. Social networking websites allow you to keep it contact with your friends, family, acquittance and colleagues. Many are open to various advertising and marketing campaigns, commonly targeted to users via their age range, gender, location or interests.
• Social Bookmarking – Social bookmarking websites, or social news websites, allow users to post links to other web content and share it with other users of the website. Examples of social bookmarking websites include Reddit, Digg and StumbleUpon. These social bookmarking websites are the perfect opportunity to promote engaging and viral content includes articles, images and videos to a large number of users at once.
• Micro Blogging – Just like social networking, you may already be using a micro blogging website but not have heard of the social media terminology. Examples of micro blogging websites include Twitter, FriendFeed and identi.ca. Micro blogging is the same general idea as a blog, a reverse chronological listing of posts. The difference with micro blogging is in the name – the posts are deliberately small in size, generally under 140 characters. Micro blogging sites are used frequently, like social bookmarking websites, to share content via links to webpages or video clips, so are, again, a great social media website promotion tool.

If you want some help promoting your website via search engine optimisation techniques or social media, we offer quite a few great services to promote your website. Feel free to contact us about them!

So with all the rumours flying around about Apples new offering what do we know for sure? Well we know it’s one of the most hyped devices since the combustion engine for a start. There’s no actual confirmation as to its real name, some are calling it the iSlate someone else referred to it as the iHype which is somewhat fitting. There are other claims that it will be very similar to a large screened iPod. How have Apple been able to keep this under wraps? Almost everything gets leaked onto the net weeks before release. With Ebook readers becoming ever more popular are Apple making a supremo version while the iron is hot? Imagine never having to queue for the morning papers, pre ordering best sellers and not waiting for midnight releases outside supermarkets, the still ever increasingly popular Twitter and Facebook linked directly to headlines “crikey, check this out’ you post on Twitter at five to eight on Monday morning. But is this all another step to becoming somewhat lazy or is it genuinely saving us time? I can see its merits from a paper saving view though.

Then we have the entertainment side of things, for one (I assume) you’ll have a portable TV, DVD player and jukebox (provided you’re willing to spend a small fortune with iTunes) which you can take anywhere. I can imagine a hot summers day, picnic in the local park, maybe a coolbox with a cheeky bottle of wine in there and suddenly your peace is shattered by Noel Edmonds “Are you ready for the question…” like the chavs on the bus with tinny sounding phones playing r n’ b – sometimes it’s just nice to leave all that at home…

Do we really need another all singing all dancing device that we can’t wait to show people? Don’t get me wrong, I love tech but I also like leaving it at home and going out and about. It’s quite liberating to leave your mobile phone on the kitchen table and go out for lunch, try it you might like it

So ‘Twitter’ this week has been voted ‘Top English Word of 2009’ closely followed by ‘Obama’ in a poll of the top 15 words. Now ordinarily I wouldn’t get caught up in what I believe to be pointless polls but I find this to be quite a bizarre. These results are provided by the Global Language Monitor; Founded in Silicon Valley in 2003 by Paul J.J. Payack, the GLM describes its role as “expert analysis on language trends and their subsequent impact on politics, culture and business, including the PQ Index/Indicator, analysis of media coverage of major, worldwide events, the rise of Global English and its march to its 1,000,000th word, the Chinglish Phenomenon, Global yoofSpeak, and many others”. In April 2008, GLM moved its headquarters from San Diego to Austin. I’m finding it a little strange that an American company monitors the English language, anyway with the advent of more and more social networking site becoming more popular that visiting friends or even picking up the phone what does this really tell us about where society is heading? Are we becoming more ‘Tech Savvy’ or just plain lazy…

When was the last time you turned your phone off for the day or didn’t go online to send that all important Email, post up a status update on Facebook or Twitter? Been a while eh? In a survey carried out for Virgin Media by the analysts Future Laboratory apparently identified a type of consumer who “switched on to switch off”

A psychologist named James Brook said; “…These people know that, the modern world waits for no one and that taking a break from technology means potentially missing out…”

Hhmmm I thought sounds a little fantastic but then when you actually think about it, he’s got a point. Like I said when was the last time you actually turned your phone off? What with the advent of aeroplane mode and now being able to put your phone on silent why would you turn it off? If you come out of the cinema or step off a plane for most of us the first thing we do is check if we have any texts or Emails.

The same can be said about the internet. With social networking growing by the day it was a natural progression to integrate them into phones, Bebo on the move or MySpace on the train without need of a laptop, do we just love to chat or is it a compulsion? I’m sure there are lots of us who prefer to send 20 txt messages as opposed to just calling and chatting for a while, it’s possibly even cheaper to call after all if you work it out most texts are 10p so if you send 20 that’s £2 and it’s also 10p a minute average to call so you could have a 20 min chat. I know kids who live next door to each other but still prefer to sit at home on MSN chatting to each other. So should the question be does it cause anxiety not being able to use these social portals or would it suggest that we’re actually becoming less social because we think a short Email is a good way to communicate once a week?

“…As many as 85 per cent of full-time mothers always have the internet turned on at home, while a third of people said they no longer felt any sense of guilt about always being “connected” either by having their mobile phone or computer turned on…”

Now this is an interesting statement. Potentially 85% of full time mothers continually have the internet on? What are they doing? Does this suggest that the internet gives the majority of single mums a gateway to a social life in the day?

James Brook continues; “…At any time we might miss an important email or a phone call, an old friend may try to get in touch via Facebook or breaking news may come in. If they feel that they cannot keep up with these things because they are not connected, it will naturally have a negative impact on their emotional wellbeing and peace of mind…” – we sure do live in interesting times…