Rapid Web Blog

Musings from a Web Development Studio

Love at First Bite Cakes

Monday, April 19th, 2010

White Van CakeHere at the Rapid Web offices, we all like cake. Rightly so as well, because cake is fantastic.

On a related note, we’re deliciously happy to announce the launch of the ‘Love at First Bite Cakes’ website.

Here’s a quick snippet from the website describing the personal history of Love at First Bite Cakes.

A lot of people ask me if I’ve been to college to learn my skills, but my training was more traditional… I’ve learnt them through the family business! Just before I was born my parents opened Parkside Bakery, which they owned until about 5 years ago. Most of my happiest childhood memories are being there, cleaning and helping make the cakes. When I finished school I began working at their shop in Stafford hospital making all the shop cakes (flapjack, shortbreads etc) and got creative by changing recipes and design. Eventually I moved to their main bakery as head of confectionary, helping with all food production and started making birthday cakes, with help from my dad.

Seeing how interested I was in celebration cakes, and once showing me everything he knew, he sent me around the country for a year, working for the countries top cake decorators and chocolatiers. Therefore my training was informal and experienced based. In 2006, they opened a cafe in Stafford town which I became manager of. The shop before used to sell a lot of birthday cakes, so I had a small base of customers asking me to make cakes for them, and from there my cake business grew. Within a year I had enough customers to call cake decorating a full time job!

In recent years, I have been looking for the perfect shop to move my business into, and start on my own officially, and I got the keys last week. I open ‘Love at first Bite’ in two weeks time and I can’t wait! I’ll let you know the rest as it happens…

The Love at First Bite Cakes website is a fully custom web design and template based on a provided logo which was well integrated into the desired colour theme and style. The website promotes some fantastic celebration style cakes primarily and the custom web design reflects this target audience.

We also gave Love at First Bite Cakes business specific advice in the web presence promotional fields of social networking and social media, meaning you can now follow them on Twitter, Facebook and soon flickr.

If you’re interested in putting together a fantastic website to promote your business or if you just want some advice on how to promote your existing website, feel free to get in touch. There is a lot we can help you with - take a look at our portfolio.

Rapid Web – turning cake into code.

Social Networking and Your Website

Tuesday, February 16th, 2010

While promoting your website via search engine optimisation techniques and Internet advertising campaigns, it is important not to forget the power of the social web for website promotion. The social web consists of blogs (or ‘web logs’), social networking, social bookmarking websites and micro-blogging services.

So, what are all of these social web elements? Let me explain.

  • Blog – A blog, also called a ‘web log’ is a series of articles called posts, which are written and published over a period of time to the web. Most blogs are provided in the format of many pages in which the posts are displayed in reverse chronological order, and are categorised and tagging by the topic or topics of the individual posts. Blogs can be informative, such as tips and ‘how-to’ guides, personal, in the format of a journal/diary, or corporate, giving information and news around a specific topic or range of topics. What you are reading now is an example of informational, corporate blog post.
  • Social Networking – You may already be using a social networking website already without realising it. Examples of very popular social networking websites are Facebook, MySpace and Orkut. Social networking websites allow you to keep it contact with your friends, family, acquittance and colleagues. Many are open to various advertising and marketing campaigns, commonly targeted to users via their age range, gender, location or interests.
  • Social Bookmarking – Social bookmarking websites, or social news websites, allow users to post links to other web content and share it with other users of the website. Examples of social bookmarking websites include Reddit, Digg and StumbleUpon. These social bookmarking websites are the perfect opportunity to promote engaging and viral content includes articles, images and videos to a large number of users at once.
  • Micro Blogging – Just like social networking, you may already be using a micro blogging website but not have heard of the social media terminology. Examples of micro blogging websites include Twitter, FriendFeed and identi.ca. Micro blogging is the same general idea as a blog, a reverse chronological listing of posts. The difference with micro blogging is in the name – the posts are deliberately small in size, generally under 140 characters. Micro blogging sites are used frequently, like social bookmarking websites, to share content via links to webpages or video clips, so are, again, a great social media website promotion tool.

If you want some help promoting your website via search engine optimisation techniques or social media, we offer quite a few great services to promote your website. Feel free to contact us about them!

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