Rapid Web News

So, what is your business going to be doing this Valentine’s day?

With all hope, business will be booming as you stock many relevant red and pink Valentine’s day gifts. The problem is, in e-commerce, it is fine to stock plenty of unique and holiday specific gifts, but if you’re not getting any hits to your website, you’ll be low on leads and even lower on conversions. You need to get seasonal visitors to your e-commerce website, and that means doing seasonal e-commerce related keyword research.

Unfortunately, people have already been all over the standard keywords and phrases you expect for these holiday. So ‘Valentine’s Day’, ‘Valentine’s Day gifts’ and ‘Valentine’s Day presents’ are all highly competitive  keywords, so you’ll need to try alternatives. A good idea here is localised keywords and phrases. If you are running both a retail store and an e-commerce website, you may wish to target localised keywords such as:

• ‘Valentine’s Day gifts Stafford’
• ‘Valentine’s Day presents Stafford’
• ‘Valentine’s Day Stafford’

Seasonal holidays are also a good time for some highly relevant link building. There are many seasonal holiday specific product listing and directory websites, that are designed to help people find gifts and presents for Valentine’s day and other holidays from a variety of different merchants. If you’re lucky, and the directory website is set-up appropriately, you may be able to set up a merchant account with the website and promote your products and gifts in-line on the website.

Whether it is Valentine’s day and love is in the air, or Christmas time with high festive spirits, your e-commerce site can always benefit, especially through link building and natural search engine traffic and rankings though search engine optimisation. Here at Rapid Web, we specialise in getting natural traffic to your websites via advanced search engine optimisation techniques.

Interested in how this holiday can help your e-commerce website? Feel free to contact us and have a chat. If you want, we have collated some consumer statistics for Valentine’s Day 2010 we’re happy to share.

We’re taking a break for the holiday period (we think we’ve earned it) and our offices will be closed from 24th December until 5th January.

Our emergency support team will be still be contactable at your usual support email address.

Have a fantastic christmas, from everyone at Rapid Web and we’ll see you in the new year!

Merry Christmas!

We thought long and hard about what to do with this year’s Christmas card. We did the whole Santa thing. We thought about how to use Rudolph to best comedic effect. Then we started thinking about those really boring cards you get at Christmas – You know the one; it comes from your aunt’s wife’s husband’s daughter in law’s tap partner who you once met at that wedding. It’ll have that dreary picture of the nuclear family in front of the fire, sipping Sherry. Ring any bells?

Well, we decided to go one better.

We went with the dreary family shot, but we used ourselves as the models. It’s become a bit of a cult now and we’re getting calls every day asking us what possessed us to create something so bizarre. Well. If you haven’t seen it yet we’ve taken the liberty of adding it here. Click on the thumbnail to get a sneak peak.

Well, it’s been quite a year for us at Rapid HQ. With an office move, an extra few members of staff and an all new brand, we’re geared up for what looks to be our best year yet. That’s mainly down to some fantastic clients and we’ve loved working with all of you!

We’ve catalogued more sites this year than ever before and we’re covering some pretty serious ground with our bespoke online applications. Stay tuned because we’ll be showing some snap shots of our automated stock control system for one of our clients; a system that’s revolutionised their internal accounts, stock control and supply chain. It’s a bit good and we’re itching to show it off.

We’ve also notched up a record number of online sales for one of our best client’s, 8Ball. The only problem is that we keep needing to upgrade their server, as it’s just getting too darned big!

So, have a fantastic Christmas and keep checking back in the new year. There’s lots more to come!