Rapid Web News

Why is Google naming the latest development version of their search algorithms after the main component of my morning beverage? And more importantly, will the new ‘Caffeine’ algorithms really put the ever expanding Bing in the shade more than it already is?

Earlier this week, Google let slip the development of the ‘Caffeine’ algorithms. The new algorithms are designed to ensure new and fresh content (in terms of time-sensitive news and articles) appear at the top of search engines meaning it will soon become even more important that websites keep their content up-to-date where appropriate. Although these changes will have a significant issue for search engine optimisers, many end-users of Google may not notice the difference as Google’s current web interface is not going anywhere, and thus for many, these changes will go unnoticed apart from perhaps the odd more relevant search result.

Bing – Microsoft’s search engine – is soon to become the search engine which powers Yahoo search, and will likely become Google’s only major competitor in both the UK and US search markets. This will make for some ne and interesting challenges for SEO optimising for the new Google and Bing algorithms. However, removing the Yahoo algorithms from the search engine optimisation equation entirely will certainly benefit many websites that already rank well in Google and Bing, or indeed Live Search from which Bing inherited its index and many of its initial search algorithms.

For more information on search engine optimisation in general please see our dedicated SEO services page, or to see how we are doing in ever advanced optimisations see our Live SEO Rankings page which automatically updates to show the latest results for a small selection of our clients’ targeted keywords and their positions in Google, Bing/Live and Yahoo.

Any other questions? Feel free to comment just below or contact us directly.

So us techies here at Rapid Web are always kicking around fresh ideas on a daily basis, usually trying to find new and more interesting ways to push hardware to the max and some days were just puzzled as to how you grow seedless grapes but when we have a good idea the general feeling is to push it as far as we can. Like these guys ESet they’re a company that makes one of the best anti-virus solutions on the market today, in our opinion, it’s one of those quiet little invisible programs that you forget you’ve installed until you get a dialog box in the corner advising you that the funny movie clip your downloading where a little cute cat falls of the back of the sofa is actually a Win32 variant of a particularly nasty virus! Not only does it let you know but it then proceeds to just quarantine it and BINGO! You haven’t done a thing and yet your PC is safe! Perfect!

A lot of anti-virus solutions on the market will constantly myther you and I mean constantly would you like to update now? There’s a virus on your PC what should I do? Your anti-virus will run out in 4 months click here to renew… blah blah blah we’ve all been there right? Surely all anybody wants from an Anti-virus package is software that can update itself, doesn’t need 30 minutes of configuration, 2 hours of updates and then lets the virus on the PC and can’t remove it! What’s the point in paying £50 for that?! May as well leave the PC alone and take the missus out…

We have been an  ESet partner now for a couple of years so we can give you this great antivirus software at a very good price - even cheaper than going direct!  so if you need some piece of mind then give us a call and we can have you up and running in minutes.  If your not sure an would like to try it out first well you can download a free trial version from ESet or we can provide a copy too.

Good times,

Clay