Email Marketing

There is a safer way...

When we think of Email Marketing we automatically think of our Junk Email account stuffed to the gills with spam, usually trying to convince us the virtues of Viagra, or Cialis. Yet, Email Marketing is an incredibly powerful tool for getting your message through to thousands, perhaps millions of potential customers. With the right design, layout, coding and address list you’ll be equipped to tackle this increasingly impenetrable marketing avenue.

We’ve got a whole host of tips and tools in our box, all tailor made to help you reach the widest audience reliably, safely and securely. We’ll design your emailer, we’ll write the copy, add the code, we’ll even mail it for you using our proprietary systems. We can use your own mailing lists, or create a bespoke list based on your specification.

Rapid Web take privacy very seriously indeed. Our emails are never unsolicited and always comply fully with the Data Protection Act. We ensure that Privacy Policies are put in place before sending out bulk emails. The “To” field in the email will only ever contain the name of the person you’ve sent it to, and of course our emailers comply with Government legislation on accessibility, and recipients will easily be able to unsubscribe from the list.

So you’ve sent the mailer to 25,000 people. How do you track the response?

We use proprietary systems that give you full control over your responses. At a glance you’ll be able to see how many people have opened the mailer, how many have clicked it, how many deleted it etc. It means that the next campaign can focus on the right people, and it tells you what might not have worked so well in your last one.

Having this kind of control over your campaign means that you can tweak and improve your emailers and your mailing list. You’ll build a network of quality potential customers, who actually want to read your emails.