Website Redesign & Development

Services: Responsive Design, Added Functionality, Social Media Campaign, Web Graphics

Rapid Web have been working with Sporting Kicks for over 5 years and developed their ecommerce system and website for them.

We recently redeveloped the Sporting Kicks website, making it feel a lot cleaner, more modern and with more white space. A mobile-first design ensured the entire website was fully responsive, creating a sleek and streamlined experience for mobile users. The project included a full social media and advertising strategy which helped to promote the website and make a more valuable brand.

Sporting Kicks homepage viewed on a laptop
Sporting Kicks homepage viewed on a tablet
Sporting Kicks homepage viewed on a mobile phone

We worked closely with the client to develop the new designs and integrate them with the existing administration systems as well as building new functionality into the system to give them more control over sales and promotions on the website. In addition to the site launch and supporting social media and marketing campaigns, we also developed a programme of ongoing search engine optimisation for Sporting Kicks.

Since the site relaunch in May 2015, Sporting Kicks has seen a 38% increase in page views, along with a 9% increase in conversions.

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Orange colour swatch used for the Sporting Kicks website
Beige colour swatch used for the Sporting Kicks website
Heading, button and icon style used for the Sporting Kicks website

The style developed for the new website uses the existing company logo and the key colours associated with the brand, but brings them to life in a new way that creates a friendly and easy to navigate shopping journey for customers.

New button styles and icons help to guide users through their purchase and a redesigned checkout process creates a straightforward buying experience.

The new website was built on the Bootstrap framework which is ideal for responsive websites. Integration of a WordPress blog for the news section of the website provides Sporting Kicks with a simple way to keep their customers up to date with footie news and website promotions.

To provide customers with quick routes to purchase, SagePay, PayPal and Facebook Connect have all been integrated into the new version of the website.