By Ollie Reardon 25th May 2017
To help search engines such as Google or Duckduckgo to get a better understanding of the content you have displayed on your website, you can use “Structured Data”. Structured Data is a list of details about the web page, that isn’t rendered on the actual page for users to see, but can be picked up by search engines, such as Google, to provide them a better understanding of the information displayed for the end user. What is Structured Da...
By Peter Chiu 14th May 2014
Page speed is a term which is increasingly being used across the web and this down, in part, to search engines, such as Google, who take into account page speed analyses in their page ranking algorithms. Additionally, however, research shows that website users expect pages to load quickly. In fact, 40% of users will abandon a slow page after 3 seconds. For those who are not familiar with the term, Page Speed refers to the speed at which your w...
By Jordan Hall 29th November 2010
According to a recent BBC article, today is set to become the biggest sales day for online retailers and e-commerce website. It is being called 'Mega Monday', and possibly resembles the Black Friday shopping phenomenon of the general retail world. Monday is expected to be the busiest online shopping day of the year, as consumers get ready for Christmas. Tens of thousands of pounds are expected to be spent online every minute throughout the day, ...
By Jordan Hall 30th March 2010
Web visibility is of vital importance to any web business, be it e-commerce or otherwise. The visibility of your website is one of the key focuses of search engine optimisation.SEO will increase your web visibility through by improving the rankings of your websites in search engine results pages (or 'SERPs'). SERPs are the pages you land on, as an Internet user, when you enter search terms into an online search engine. They present a list of we...
By Jordan Hall 1st March 2010
About Keyword Density In the context of search engine optimisation, keyword density refers to amount of times a certain keyword or phrase appears in web page content relative to the total number of words present within the content being analysed. The keyword density is usually shown as a percentage indicating the number of times the keyword or phrase, in comparison to the total number of words, but can also be expressed as a ratio of the same dat...
By Jordan Hall 22nd February 2010
The most important search engine optimisation tips can be split up into three main categories. There are content, links and code optimisation. Ensuring your website is well adapted to these three main categories can significantly help with your website's rankings in search engine results. Content - 'Content is king' - ensuring your content has regular, up-to-date and unique quality content is vital for high search engine rankings. Links - Link...
By Jordan Hall 16th February 2010
While promoting your website via search engine optimisation techniques and Internet advertising campaigns, it is important not to forget the power of the social web for website promotion. The social web consists of blogs (or 'web logs'), social networking, social bookmarking websites and micro-blogging services. So, what are all of these social web elements? Let me explain. Blog - A blog, also called a 'web log' is a series of articles called ...
By Jordan Hall 15th February 2010
Islam is getting a little help from Britain's Office of Security and Counter-Terrorism, which says it plans to train government-approved groups to "flood the Internet" with "positive" interpretations of that religion in an online fight against radicalization. The OSCT plans to coach moderate Islamic groups on how to manipulate the Google rankings of their Web sites in order to boost the online profile of moderate voices in the Muslim community, ...
By Jordan Hall 12th February 2010
So, what is your business going to be doing this Valentine's day? With all hope, business will be booming as you stock many relevant red and pink Valentine's day gifts. The problem is, in e-commerce, it is fine to stock plenty of unique and holiday specific gifts, but if you're not getting any hits to your website, you'll be low on leads and even lower on conversions. You need to get seasonal visitors to your e-commerce website, and that means ...
By Jordan Hall 21st August 2009
Why is Google naming the latest development version of their search algorithms after the main component of my morning beverage? And more importantly, will the new 'Caffeine' algorithms really put the ever expanding Bing in the shade more than it already is? Earlier this week, Google let slip the development of the 'Caffeine' algorithms. The new algorithms are designed to ensure new and fresh content (in terms of time-sensitive news and articles)...